Wednesday, November 26, 2014

Part 6: "Fashion through the Decades" ~~ 1970's

As usual we are going to start this fun fashion post with some super cool facts about the decade before moving to the rad looks.

(Photo courtesy of: Fashion Hunters)

Did you know: the world population in 1970 was 3.63 billion and of that number the U.S. was responsible for 204,879,000? I know crazy right. How about the fact that Richard Nixon was president in 1970, and then re-elected in 1972.

Just a couple more.... The U.S. voting age was lowered from 21 to 18 and the average cost of a car was only $4K. The 70’s sound great for that reason alone.

Alright, alright, I’m moving onto the important stuff now. Let’s begin with the fun loving hippies...

(Photo courtesy of: Muneebabutt)

This style carried over from the 60’s and was pretty much started because the young people of the era began believing that social values were becoming shallow and materialistic. But what does this have to do with fashion? Well, as a result of these beliefs, clothing became highly influenced by natural fabrics and Indian and African designs.

Women’s fashion of the era began leaning on the side of non-convention. Most women began observing bras and corsets as oppressive and they began wearing more male clothing, like: vests, baggy trousers ties and hats.

(Photos courtesy of: Pinterest "1970" Board

But, there were definitely styles that carried over from the 1960’s. Such as: miniskirts, bell bottoms, and “midi” and “maxi” skirts.

Men’s fashion also saw changes during this era. They took on more bold and daring looks. While the hippie look carried over for both sexes, for men this included brightly colored ties, fitted shirts and big collars. Many gents also adopted facial fur fashion, such as: short beards and sideburns or moustaches.

(Photos courtesy of: Retrowaste, The People History &

Bell bottoms were popular for most of the era but it is important to note that by the end of the 70’s the legs of pants gradually became straighter.

Television and movies were huge factors in influencing the fashion of this era. Charlie’s Angles inspired the flared trouser and flicked-back hairstyle that was made fashionable by Farrah Fawcett. Wonder Woman brought us the wonderful knee-high boots of the era, which, were occasionally paired with hot pants.

(Photo courtesy of: Biography)

Music was also a major influence. David Bowie introduced us to none other than spangly, glittery glam rock.

Let’s move on to the footwear for this decade. Let’s start with the platform shoes. This was one of the longest lasting trends of the decade and was worn by both sexes and by all ages.

Platforms were definitely popular by men however because they wanted to add height. One thing that is obvious, the platforms sold today and definitely different from the ones that were sold in the 1970’s.

Finally I bring you Earth Shoes. These were the complete opposite of the “glitzy” platform shoes. These were introduced to us from Scandinavia and were thought to be good for posture.

The soles were made to be thick, but the front and heel were slightly thinner. When they originally marketed to the public it was said they felt like “walking on the beach.”

(Photo courtesy of: a Venir Fashions)

Many people owned these shoes and definitely felt they were very comfortable.

Well, that’s it for this episode. Please stay tuned for the next edition in the coming week. Thanks!!!!

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